by Gisele Mesnage and Ted McCoskey
Our first editorial is not published with the intent of naming and shaming the Commonwealth Bank of Australia (CBA) or any other business. Our message is that the story of Albert highlights the need for national, compliance-based standards on digital accessibility.
Albert has been available to Australian merchants since March 2015 and the bank is marketing it to retailers, cinemas, restaurants and other businesses and government services that use EFTPOS terminals.
When CBA initially announced the coming of Albert in a media release on 17 July 2012, it proclaimed, “Albert, created using the Android Ver 4.0 operating system, is a first-of-its kind solution in the market. Moving beyond the parameters of traditional, simple payment devices, the human-centric design of Albert has been specifically created to improve customer interaction.”
But that “human-centric design approach”, which the media release, states was “engineered from the ground-up”, does not appear to encompass use by customers of diverse abilities and needs. Accessibility does not appear to have been integrated into the design from the ground-up.